A lead magnet is often the first part of your marketing funnel where you start to actively build a personal connection with a potential customer.
In spite of what some people say, email is still the way to go to make direct offers to your audience and the easiest way to get someone to give you their email address, is to offer them something that they really want.
ENTER YOUR IRRESISTIBLE LEAD MAGNET 
But often, it's not as simple as that. It's really easy to spend a lot of time creating something that people don't really want (wah, wah) and this is because we can get caught up in creating things that we want to give them / tell them, rather than thinking about what is going to be super useful or valuable to our audience.
Here are some common mistakes...
I feel much more confident (after the training) and will share this to spread the load around the team so they can learn and be more confident. The training was full of content with great delivery and very practical.
Julie’s delivery with a mixture of great insights, tips, no nonsense plans and the slides to allow us to read as well as listen. I like her direct approach that delivers what’s been offered without a ton of fluff and bravado.
